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How to Use Social Media at Your Organization Safely

October 13, 2016

There are countless benefits of using social media platforms such as Facebook and Twitter at your company. Doing so allows your business to interact with customers, get the word out about events and new products and much more. On the flip side, social media has the potential to pose a security risk to your organization if you and your employees are not diligent about protecting its data. After all, hacks and malware attacks are often targeted at individual organizations, and phishing attempts have increased by 150 percent in 2016 according to security experts at Proofpoint.

So what can your business do to keep security threats at bay while reaping the benefits of having a social media presence? Here are a few suggestions from our Bryn Mawr IT security company:

  • Construct a social media policy for your company. Giving your employees a guide for what to do and what not to do on your business' social media platforms will go a long way in terms of maintaining your organization's security. Be sure to include guidelines on all of the following in your company's social media policy: how to represent the company when posting and commenting, how to avoid sharing confidential information and how to change the privacy settings on various platforms.
  • Require all employees to attend social media training. To ensure that everyone at your company fully understands your social media policy, it's wise to hold a mandatory training session. This will give employees an opportunity to ask any questions they may have about safe and smart use of social media. In turn, the chance of your workers sharing or posting content that could harm your business will be greatly reduced.
  • Limit social media account access to the most qualified individuals. It's in the best interest of your business to give the login information for its social media accounts only to those who absolutely need it, such as the social media manager. Make sure the employees who are authorized to access your company's social media platforms are trustworthy and have received extensive training in social media risk mitigation.
  • Invest in strong security software. Taking the aforementioned precautions will cut down on social media risks related to human error. But to fully protect your network against viruses, malware and other cyber threats, you'll also need a comprehensive and reliable security software.

Following these steps will allow your company to control many of the risks involved in using social media.

Let Alura Help You Safeguard Your Social Media Accounts

Interested in hiring a professional IT security company in Bryn Mawr to help your organization protect its social media accounts and the rest of its network? Contact the professionals at Alura Business Solutions today! No matter how small or large your business may be, we'll cater our services to meet your company's needs.

If you're ready to speak with the IT security company Bryn Mawr trusts, call Alura at 844-558-7200 or send an email to info@alura.com. And if you'd like to learn about a few of the most useful and secure apps for businesses, be sure to read last week's post. We look forward to assisting your organization with all of its IT security needs!

Tags: IT Services, Security,

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